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Business Development Program - Your dedicated dealer support site.

The First Stop business development programme is designed to help you offer your customers the best level of service possible. Bridgestone UK Ltd will arrange a professional mystery shop at your depot and phone calls throughout the year to measure your current standards. During the mystery shop process we will measure key areas which a normal customer would be interested in.

With these results our BDM's will work with you in order to identify areas where improvements can be made.

There are also a range of attractive awards available to dealers who achieve excellent results, further incentivising your staff to be the best they can be.

How do I become an Elite dealer?

Score a minimum of 90% for mock Audit

First Stop, Bridgestone and Firestone signange present at site

Minimum of 40% Bridgestone purchases versus total purchases

Achieving overall units target

Average score of atleast 80% on mystery shopper telephone calls

Use First Stop logo in advertising

Have a web site with First Stop BS presence

Be prepared to be mystery film shopped

To attend the BS Sales Training course

Counter staff to wear BS / First Stop clothing

Please click to download full Elite Business Development Programme	Please click to download full Business Development Programme

For the first time, the programme now has two levels. We continue to run our Business development programme, with the addition this year of the Elite Business Development programme.

First stop dealers who are already of a very high standard can be selected for the Elite programme, the level of reward is greater, but the standards required are much higher.

More details about the Elite programme are available from your Business Development Manager.