- Raise awareness of the impact of Road Traffic Accidents (RTAs) have on society.
- Raise awareness of Global Safety Week.
- Raise awareness of how the individual can support the campaign.
- Raise awareness of how the individual can take action to reduce the risk of RTAs.
A national survey will be conducted on behalf of Bridgestone UK, to highlight UK drivers’ attitudes towards tyres and road safety. The results will form the basis of media activity to centre on UN road safety week.
1. Survey results – press
PR activity will commence the week prior to UN Road Safety Week, with a press release being issued to all national, regional and local press to promote the findings of the UK survey.
2. Survey results – broadcast
To coincide with the issuing of press releases, Edmund King (director of the RAC Foundation) will be interviewed on radio. The activity will ensure that approximately 60 UK radio stations carry the survey results and include the safety aims of Bridgestone and the “Think Before You Drive” campaign.
3. Other press activity
Following the announcement of the survey results, further press releases will detail all the activity taking place (tyre tests, charitable donations, Think Before You Drive Road show) to reinforce Bridgestone’s commitment to safety and generate positive publicity across national, regional, local and trade media.
4. First Stop
As with last year’s campaign, we will also issue news releases on behalf of every First Stop dealer in the UK, highlighting that “Free tyre health checks” are available, as part of Bridgestone’s “Think Before You Drive” campaign and to coincide with UN Road Safety Week.
 
Each First Stop partner event will include:
- Pre Event Publicity (local news)
- Marquee
- F1 car
- Simulator
- Tyre Checks
- Leaflets
- Wristbands
- Make Roads Safe Petition
- PR on the day / charitable contribution
Bridgestone Europe is also donating 1 Euro per tyre check for UK charity of our choice for the whole period (16th April – 27th May).
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