Our subsidised F1 road shows have proved extremely popular. Many First Stop dealers have used them to generate PR opportunities and help boost their market share.

Local supermarkets are the ideal location for these shows because they can attract up to 35,000 visitors per week. Our dedicated team will help you with every aspect of the show. This includes promotion prior to the event, devising competitions, collecting customer data and running the show on the day.

We offer a subsidised package which includes:

Pre-event publicity Marquee F1 show car Racing simulator Product displays Run-flat displays Leaflets Giveaways

To generate local PR the public are charged £1 to have their photo taken with the car, this money is then donated to a nominated charity. Our press agency will help you get the maximum possible exposure from these events.  Alternatively, you can ask the customer to collect their photos from your depot, which gives you another opportunity to temp new customers.